Thinking about getting a “free” website? Think again…

Thinking about getting a “free” website? Think again…

By now we all have heard of these gimmicky “Free” websites, but as the saying goes if it sounds too good to be true, it probably is. WP Beginner recently published a great article outlining a 36 of the ways these free options can end up really costing you in the long run. http://www.wpbeginner.com/opinion/36-reasons-why-having-a-free-website-is-a-bad-idea/   Please follow and like...
Tips for Startup Business: What are explainer videos and how can it help me?

Tips for Startup Business: What are explainer videos and how can it help me?

So what are explainer videos? Many entrepreneurs have seen explainer videos before. You know, that animated video on a website explaining the Company’s products, why to choose them, and how they deliver what you need. But besides the obvious, what most entrepreneurs don’t know are all of the benefits having explainer videos on your website can provide. First of all explainer video’s work great with the search engines, haven’t you noticed that whenever you google something there is usually a thumbnail to a video about the topic right there on the front page? Not to mention that YouTube is the world’s second largest search engine, so once you create your company’s YouTube account and upload your explainer video, just fill in the appropriate tags, and keywords in the description and you should be getting targeted views in no time! Google’s SERP (search engine results page) algorithms also love when a visitor to a site stays on a site for a while. To Google this translates to quality, because if the visitor just came and left it must be because the site was not offering what they claimed. Users generally stay on sites that have explainer videos between two and four minutes longer then those sites that do not. This means higher rankings and more customers. In fact according to one study websites with videos are expected to rank fifty times more often on googles front page. Explainer videos also build brands trust, they are generally made with a happy go lucky tone, and uplifting music, which builds brand trust. Not to mention the fact that you get to explain...
Tips for Startup Business: Freshbooks Cloud Accounting Software

Tips for Startup Business: Freshbooks Cloud Accounting Software

So let’s say you’re a startup web design company in Denver, Colorado. You’ve got the ball rolling, have a catchy name,  have done your homework on things such as as new logo design trends and now you’re ready to get down to the nitty gritty decisions. One of such; what to do about accounting and invoicing? With all of the other responsibilities a new small business team has, why would you burden yourself with doing this long and strenuous task manually? There are a few choices out there but the one we recommend is Freshbooks Cloud Accounting. It isn’t exactly accounting software but rather an online resource to handle your finances. Freshbooks makes invoicing easy, with an easy personalization process that makes your invoices look extremely professional with minimal effort. Another great feature is that you can choose to either send e-invoices to your customer’s email account or paper invoices to there office or workplace. Ease of use on your end isn’t Freshbooks only advantage, it is also a breeze for your client. Atop the clients e-mail invoice is a large green banner button which is a live link to a payment gateway that allows the customer to make the payment on the spot! You will also be notified if your client has opened the invoice or not, which makes communication errors a thing of the past and auto late payment notices that you can set to send reminders monthly, weekly or however often you would like. On the accounting side of things, Freshbooks makes number crunching quick and simple. Entering and organizing expenses is a secure process that...
Tips for Startup Business: Why add a blog for your small business website?

Tips for Startup Business: Why add a blog for your small business website?

Why add a blog to your website? No matter what industry that you are a part of, you will find the internet quite a hard place to get noticed because of the stiff competition. But the internet is also where the majority of target audience members spend their time. If you do not have an online presence, or if you lack a clear online marketing strategy, you are most likely missing out on new business opportunity. So why add a blog? One of the best ways to get noticed on the internet is by writing quality content that target audience members can share. The best way of doing this is to incorporate a business blog into your small business website architecture. A small business blog has many benefits, some of which include the following: 1. A blog offers fresh content If your small business website is like many others, its content is most likely stale. You need to give your web visitors a reason to continue coming back to your website. But with old and never-changing content, you are not going to keep your clients streaming back. With a blog however, you will be adding fresh content to your site regularly. This not only keeps your blog fresh but also up-to-date. In the end, a blog ensures your business has a strong presence on the internet. 2. It shows your credibility A business blog enables you to showcase your expertise to the whole world. Through it, you can show the world how properly you understand your industry by providing answers to problems that others may have. This positions you as...
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